Which Are the Main Place Branding Challenges and Trends in 2019?

City Nation Place recently published a list of 8 emerging challenges and key place branding trends in 2019. We asked our virtual panel of place brand experts which of those they'd consider the most relevant for the community they live in, or the places and clients they work with. I've published answers with those first who are part of our directory, then in alphabetical order. I also highlighted some of the points which I found particularly noteworthy an interesting.


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Florian Kaefer

Founder and editor of The Place Brand Observer. Loves Nature and discovering the world - one place at a time. Believes in the power of storytelling to connect people, to spread ideas and to make this world a better place for all. Founder of the Sustainability Leaders Project.