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destination marketing

Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!

More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.

Insights & Advice

How to Measure Success and ROI of Destination Marketing – DMO Challenges and Trends

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Destination marketing experts Michael Gehrisch and Manolis Psarros discuss the changes and challenges faced by DMOs regarding setting KPIs and measuring ROI.
Insights & Advice

Difference Between Destination Branding and Destination Marketing

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The difference between destination branding and destination marketing well explained by brand development veteran Tom Buncle of Yellow Railroad consulting.
Uncategorized

Key Destination Marketing Challenges in 2015

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Exclusive insights into destination marketing challenges and trends shared by Michael Gehrisch, President of Destination Marketing Association Intl. (DMAI)
Interviews

Michael Gehrisch on Destination Marketing Trends, Strategies and Challenges

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Michael Gehrisch reflects on his work as President of Destination Marketing Association International (DMAI), destination branding in the USA and destination marketing trends.
Case Studies

Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand

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Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.
Interviews

Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges

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Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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