Difference Between Place Branding and Place Marketing: Quick Guide

Ever wondered what is the difference between place branding and place marketing? Answers to this question depend on whom you ask – place marketers, developers or managers. The good news: thanks to our 50+ interviews with place brand experts around the world, we have a fairly good idea about how place marketing and branding differ, and what they have in common.

Inside this Quick Guide:

  • What place branding is, and its aims;
  • What place marketing is;
  • Similarities between place branding and marketing;
  • How place branding and marketing differ.

TPBO Quick Guide - Place Branding vs Marketing

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