destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Michael Gehrisch on Destination Marketing Trends, Strategies and Challenges
Michael Gehrisch reflects on his work as President of Destination Marketing Association International (DMAI), destination branding in the USA and destination marketing trends.
Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand
Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.
Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges
Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
Roger Pride on (Desti)Nation Brand Strategies and Wales
Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
Andy Levine on the Keys to Success in Place Marketing and Economic Development
Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.
Magdalena Florek on City Branding and Destination Marketing
Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.