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destination marketing

Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!

More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.

Interviews

Roger Pride on (Desti)Nation Brand Strategies and Wales

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Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
Interviews

Andy Levine on the Keys to Success in Place Marketing and Economic Development

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Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.
Interviews

Magdalena Florek on City Branding and Destination Marketing

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Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
Insights & Advice

Do We Need to Reinvent Destination Marketing Organizations?

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TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
Insights & Advice

Destination Managers: How to Create a Meaningful Visitor Experience

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Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.
Insights & Advice

How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real

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Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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