Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation
Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Rafael Enzler on Placemaking in Switzerland
Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
Switzerland
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.
How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto
Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.
Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness
Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.
Peter De Wilde of VISITFLANDERS on the Future of Tourism, Purposeful Marketing and Sustainable Destinations
Peter De Wilde, then CEO of VISITFLANDERS, on the shift from 'more' to 'better', the flourishing destination concept behind Travel to Tomorrow, and measuring resident sentiment rather than arrivals alone.