Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
The Nordic Wave in Place Branding | New Book
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to "The Nordic Wave in Place Branding" - a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Kaspar Howald on How 100% Valposchiavo Connects Agriculture, Local Trade and Tourism
Kaspar Howald on how a threatened farmland project became 100% Valposchiavo, why small destinations should market by topic rather than novelty, and tourism as one sector among several.
Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Dieter Mueller on How Swiss Alpine Destination Parc Ela is Moving Towards Tourism Sustainability
Dieter Mueller of Parc Ela on what changes when a region votes to become a nature park, why an enabling institution matters more than a strategy, and steering visitors at the Landwasser viaduct.