Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Kaspar Howald on How 100% Valposchiavo Connects Agriculture, Local Trade and Tourism
Kaspar Howald on how a threatened farmland project became 100% Valposchiavo, why small destinations should market by topic rather than novelty, and tourism as one sector among several.
Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Dieter Mueller on How Swiss Alpine Destination Parc Ela is Moving Towards Tourism Sustainability
Dieter Mueller of Parc Ela on what changes when a region votes to become a nature park, why an enabling institution matters more than a strategy, and steering visitors at the Landwasser viaduct.
Talent Attraction: How the International Citizen Hub Lund Helps to Attract Talent to Southern Sweden
Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.
Andrea Lucarelli on the Politics of Place Branding, Research Trends and the Role of Social Media
Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
Switzerland Tops Most Innovative Countries Ranking 2019
Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key findings from the study.