Tel Aviv City Performance, Brand Strength and Reputation

Tel Aviv, Israel’s second-largest city, is often called the ‘party capital of the Middle East,’ and praised for its nightlife. It is one of the most touristic spots of Israel and one can find a wide variety of museums in the city. Tel Aviv has also built itself a reputation for being start-up friendly. But how does it fare in terms of city performance, brand strength and reputation? Let’s explore deeper how Tel Aviv positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at:

• Tel Aviv’s competitiveness and financial performance
• Tel Aviv’s brand strength and global attractiveness
• Liveability: Tel Aviv’s appeal for digital nomads and locals

Tel Aviv’s competitiveness and financial performance

How attractive is Tel Aviv as a place to work and do business? 

The Global Financial Centres Index 34 ranks Tel Aviv 57^th, jumping eight positions from the previous ranking. It is currently sitting between Wellington (56^th) and Guernsey (58^th). Tel Aviv holds the fourth place in the Middle East and African region.

According to 2thinknow’s Innovation Cities Index 2022-2023 Tel Aviv ranks 40^th, a jump of 51 positions from the previous ranking. The city now sits in between Helsinki (39^th) and Hamburg (41^st).

Tel Aviv’s brand strength and global attractiveness

Which subfactors hurt and help the brand of Tel Aviv?

Resonance’s 2023 World’s Best Cities Report ranks Tel Aviv 47^th, scoring in the following Place Power Highlights subfactors: 34^th in Universities, and 41^st in Shopping. It currently sits in between Hong Kong (46^th) and Athens (48^th).

Kearney’s 2023 Global Cities Report ranks Tel Aviv 57^th, dropping five positions compared to last years’ publication. Moreover, Tel Aviv ranks 55^th, a jump of five position for Global City Outlook.

The comprehensive ranking of the Global Power City Index ranks Tel Aviv 40^th. In terms of function-specific rankings, the city ranks 33^rd in terms of Economy, 36^th in R&D, 34^th in Cultural Interaction, 37^th in Livability, 35^th in Environment, and 39^th in Accessibility. The city also ranked 9^th for Nightlife Options. Tel Aviv positioned 37^th in the Highly-skilled Workers, 33^rd in the Corporate Executive, 36^th in the Resident, and 30^th in the Tourism categories.

According to Brand Finance’s City Index 2023, Tel Aviv ranks 91^st in the global ranking with a score of 56.3/100, sitting in between Lagos (90^th) and Hanoi (92^nd).

Liveability: Tel Aviv’s appeal for digital nomads and locals

Which aspects of Tel Aviv’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Tel Aviv 127^th, tying with Rabat. The Mercer Cost of Living Ranking ranks Tel Aviv 8^th, sitting in between Bern (7^th) and Copenhagen (9^th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

Last updated in January 2024. More city benchmarking insights, profiles and reports in our City Observatory.

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