Tel Aviv – City Performance, Brand Strength and Reputation

Tel Aviv, Israel’s second-largest city, is often called the ‘party capital of the Middle East,’ and praised for its nightlife. It is one of the most touristic spots of Israel and one can find a wide variety of museums in the city. Tel Aviv has also built itself a reputation for being start-up friendly.

But how does it fare in terms of economic and sustainability performance, city brand strength and reputation, according to leading rankings and indices?

Let’s take a closer look at:

• Economic competitiveness and urban sustainability
• City brand strength and global reputation
• Livability: Appeal to talent, locals and visitors

Economic competitiveness and financial performance

The Global Financial Centres Index 34 ranks Tel Aviv 57^th, jumping eight positions from the previous ranking. It holds the fourth place in the MENA region.

According to 2thinknow’s Innovation Cities Index 2022-2023 Tel Aviv ranks 40^th, a jump of 51 positions from the previous ranking. The city now sits in between Helsinki (39^th) and Hamburg (41^st).

City brand strength and reputation

Resonance’s 2023 World’s Best Cities Report ranks Tel Aviv 47^th, right between Hong Kong (46^th) and Athens (48^th).

Kearney’s 2023 Global Cities Report ranks Tel Aviv 57^th, dropping five positions compared to last years’ publication. Moreover, it ranks 55^th, a jump of five positions, for Global City Outlook.

The Global Power City Index ranks Tel Aviv 40^th. Notably, the city ranks 9^th for Nightlife Options.

According to Brand Finance’s City Index 2023, Tel Aviv ranks 91^st globally, between Lagos (90^th) and Hanoi (92^nd).

Livability: Tel Aviv’s appeal for talent, locals, visitors

The Mercer Quality of Living City Ranking places Tel Aviv 127^th, tying with Rabat. The Mercer Cost of Living Ranking ranks it 8^th, between Bern (7^th) and Copenhagen (9^th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

Last updated in January 2024. More city profiles here.

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