Tel Aviv City Performance, Brand Strength and Reputation

Tel Aviv, Israel’s second-largest city, is often called the ‘party capital of the Middle East,’ and praised for its nightlife. It is one of the most touristic spots of Israel and one can find a wide variety of museums in the city. Tel Aviv has also built itself a reputation for being start-up friendly. But how does it fare in terms of city performance, brand strength and reputation? Let’s explore deeper how Tel Aviv positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at:

  • Tel Aviv’s competitiveness and financial performance
  • Tel Aviv’s brand strength and global attractiveness
  • Liveability: Tel Aviv’s appeal for digital nomads and locals

Tel Aviv’s competitiveness and financial performance

How attractive is Tel Aviv as a place to work and do business? 

The Global Financial Centres Index 34 ranks Tel Aviv 57th, jumping eight positions from the previous ranking. It is currently sitting between Wellington (56th) and Guernsey (58th). Tel Aviv holds the fourth place in the Middle East and African region.

According to 2thinknow’s Innovation Cities Index 2022-2023 Tel Aviv ranks 40th, a jump of 51 positions from the previous ranking. The city now sits in between Helsinki (39th) and Hamburg (41st).

Tel Aviv’s brand strength and global attractiveness

Which subfactors hurt and help the brand of Tel Aviv?

Resonance’s 2023 World’s Best Cities Report ranks Tel Aviv 47th, scoring in the following Place Power Highlights subfactors: 34th in Universities, and 41st in Shopping. It currently sits in between Hong Kong (46th) and Athens (48th).

Kearney’s 2023 Global Cities Report ranks Tel Aviv 57th, dropping five positions compared to last years’ publication. Moreover, Tel Aviv ranks 55th, a jump of five position for Global City Outlook.

The comprehensive ranking of the Global Power City Index ranks Tel Aviv 40th. In terms of function-specific rankings, the city ranks 33rd in terms of Economy, 36th in R&D, 34th in Cultural Interaction, 37th in Livability, 35th in Environment, and 39th in Accessibility. The city also ranked 9th for Nightlife Options. Tel Aviv positioned 37th in the Highly-skilled Workers, 33rd in the Corporate Executive, 36th in the Resident, and 30th in the Tourism categories.

According to Brand Finance’s City Index 2023, Tel Aviv ranks 91st in the global ranking with a score of 56.3/100, sitting in between Lagos (90th) and Hanoi (92nd).

Liveability: Tel Aviv’s appeal for digital nomads and locals

Which aspects of Tel Aviv’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Tel Aviv 127th, tying with Rabat. The Mercer Cost of Living Ranking ranks Tel Aviv 8th, sitting in between Bern (7th) and Copenhagen (9th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

Last updated in January 2024. More city benchmarking insights, profiles and reports in our City Observatory.

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