Tel Aviv City Guide: Economic Performance, Brand Strength, Reputation

Tel Aviv, Israel’s second largest city, is often called the ‘party capital of the Middle East,’ and praised for its nightlife. It is one of the most touristic spots of Israel and one can find a wide variety of museums in the city. Tel Aviv has also built itself a reputation for being start-up friendly. But how does it fare in terms of city performance, brand strength and reputation?

In our Tel Aviv city guide:

  • Tel Aviv's economic strength and influence
  • How livable, sustainable and innovative?
  • How attractive for digital nomads?

Tel Aviv's economic strength and influence

Economically and financially, Tel Aviv is doing well. It is widely considered the economic and technological centre of Israel. The fact that the area is unsuitable for farming might have helped to establish such a profile as tech-savvy and innovative.

According to the latest Global Financial Centres Index, Tel Aviv ranks 23rd, a leap of two spots since the previous version of the index. Tel Aviv ranks 3rd in the region of the Middle East and Africa.

Tel Aviv is also one of the most influential cities of the Middle East. According to ATKearney’s 2018 Global Cities Report, it ranks 57th worldwide, in comparison to a 62nd position in the previous year (though having lost 11 spots since 2012).

How livable, how attractive?

The Mercer Cost of Living Survey considers Tel Aviv the 16th most expensive city to live in - the most expensive in the Middle East.

Israel has the highest concentration of museums per capita in the world, many of which are located in Tel Aviv.

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The Editorial Team

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