- Introducing: World's Best in Place Branding -
Nation Branding
Nation Branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to “fix” the tarnished image of their nation in order to attract investment, visitors or skilled labor. (Un)fortunately, things aren’t that easy. The following articles offer summaries of latest research and reflections on the brand positioning and reputation of nations, often linked to public diplomacy.
Marcus Osborne on Country Brands and Nation Branding in Asia
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Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.
How Nation Branding can Accelerate National Competitiveness and FDI
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India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.
Nicolas Papadopoulos on Country Image Research and Nation Branding Trends
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Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.
Jordi de San Eugenio Vela on Barcelona, City Branding and Public Diplomacy in Catalonia, Spain
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Jordi de San Eugenio Vela of Universitat de Vic - University of Central Catalonia in this interview discusses city and nation branding, using the examples of Barcelona, Catalonia and Spain.
Nation Branding: Concepts, Issues, Practice (2nd Edition)
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Short introduction and summary of Nation Branding - Concepts, Issues, Practice (2nd edition) by Keith Dinnie - book published by Routledge, September 2015.
Public Diplomacy: New Dimensions
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Book review on Public Diplomacy, New Dimensions & Implications by Nancy Snow. Introduces concept of new Public Diplomacy, and its links to nation branding.
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