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Netherlands

Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities

City brand advisor Rinske Brand introduces us to the concept of brand urbanism and illustrates how it has been employed by cities such as London, Madrid, Manila and Ghent. Learn about the opportunities and risks of city-brand collaboration.

Martin Boisen on City Branding, Marketing and Place Management

Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.

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