Netherlands
Netherlands: Latest insights, analysis and trends linked to the Netherlands’ country image, national reputation and nation brand positioning; Holland’s country-of-origin strength and perceptions of Brand Netherlands internationally.
Geerte Udo on Shaping ‘I amsterdam’ and Crafting Iconic City Brands
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
Amsterdam – City Performance, Brand Strength and Reputation
Explore Amsterdam's economic performance, sustainability, city brand strength, livability and reputation according to leading rankings.
Brabant
What's it like to live and work in Brabant, the economic powerhouse of the Netherlands? Find out in our Brabant region showcase.
Gwen Zuring on Brabant’s Place Brand Management Strategies
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Jos Vranken on COVID-19, Overtourism and Holland’s Sustainable Destination Strategy
Jos Vranken, then Managing Director of NBTC Holland Marketing, on Perspective 2030, restructuring a national tourism board around four domains, and cutting marketing resources to build destination development.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.