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Netherlands

Frans van der Avert on Amsterdam City Marketing and Destination Branding

Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.

Current State of Place Branding Practice in Europe

Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands

What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.

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