Netherlands
Netherlands: Latest insights, analysis and trends linked to the Netherlands’ country image, national reputation and nation brand positioning; Holland’s country-of-origin strength and perceptions of Brand Netherlands internationally.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem
Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.
Gert-Jan Hospers on Urban and Regional Development and Place Marketing
Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
Frans van der Avert on Amsterdam City Marketing and Destination Branding
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.
Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe
Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
World Happiness Report 2017: In Which Countries Live World’s Happiest People?
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.