New Zealand

New Zealand: Learn about latest country brand insights and thoughts on the brand strategy of New Zealand, its national reputation, country-of-origin strength and 100% Pure New Zealand destination branding.

Insights & Perspectives

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

Editorial Team -
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Insights & Perspectives

The Beauty of the Less Significant — City Branding by Other Means

Editorial Team -
Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
Place Branding Examples

New Zealand: The Intriguing Story of a Destination Brand

Florian Kaefer -
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.
Place Branding Examples

Media Coverage of Clean, Green and 100% Pure New Zealand

Florian Kaefer -
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Place Branding Examples

Place Brand Credibility: Example New Zealand

Florian Kaefer -
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Research Updates

Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand

Editorial Team -
Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
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