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New Zealand

New Zealand: Learn about latest country brand insights and thoughts on the brand strategy of New Zealand, its national reputation, country-of-origin strength and 100% Pure New Zealand destination branding.

City Profiles

Wellington – Urban Sustainability, City Brand Strength and Reputation

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Explore Wellington's attractiveness, urban sustainability, city brand strength and reputation, according to leading rankings and indices.
Country Showcases

New Zealand: A Pinnacle of Innovation and Quality Living

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Explore how New Zealand excels in innovation, quality of life, and sustainability, making it an ideal destination for talent and investors.

David Downs: Shaping New Zealand’s Story

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Meet David Downs, highly experienced professional currently in charge of New Zealand Story Group. Explore his background and speaker profile.
Country Profiles

New Zealand – Economic Performance, Sustainability, Country Brand Strength and Reputation

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New Zealand's country performance, competitiveness, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.
City Profiles

Auckland – City Performance, Brand Strength and Reputation

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Explore Auckland's economic and sustainability performance, city brand strength and reputation according to global rankings and indices.
Interviews

David Downs on the Next Chapter of the New Zealand Story

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David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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