New Zealand
New Zealand: Learn about latest country brand insights and thoughts on the brand strategy of New Zealand, its national reputation, country-of-origin strength and 100% Pure New Zealand destination branding.
Can Music Change the Reputation of a Place?
Cities and countries increasingly treat music as a reputation asset. Research on Auckland, Rio de Janeiro and Montreal reveals the complex relationship between musical culture, place identity and branding, and the limits of institutional control.
Wellington – Urban Sustainability, City Brand Strength and Reputation
Explore Wellington's attractiveness, urban sustainability, city brand strength and reputation, according to leading rankings and indices.
New Zealand
Explore how New Zealand excels in innovation, quality of life, and sustainability, making it an ideal destination for talent and investors.
David Downs
Meet David Downs, highly experienced professional currently in charge of Education New Zealand. Explore his background and speaker profile.
New Zealand: Country Brand, Positioning and Reputation
New Zealand: the clean and green country brand we have followed since 2016, and what the rankings and our reporting say about it today.
Auckland: City Brand, Positioning and Reputation
Auckland: a city admired for its setting, working to be known as a metropolis with Māori culture at its centre.