- Introducing: World's Best in Place Branding -spot_img

New Zealand

Stefan Roesch on Films, Destination Marketing and Tourism Opportunities

Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.

Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands

Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.

Adriana Campelo on Heritage and Co-Creational Place Branding

Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.

José Pablo Arango Calle on Country Branding and the Reputation of Colombia

Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.

The Beauty of the Less Significant — City Branding by Other Means

Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
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