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Which Are the Most Innovative Destination Marketing Campaigns?

31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.

Which Are the Main Challenges Threatening Place Branding Success?

Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.

How to Maintain the Successful Brand of a City, Region or Country?

How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.

Overtourism: How Does it Affect Destination Reputation and Competitiveness?

Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.

How to Measure Success and Effectiveness of Place Branding Initiatives?

How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.

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