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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Expert Advice

Which Are the Main Place Branding Challenges and Trends in 2019?

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Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Expert Advice

How to Finance Place Branding Initiatives? Strategies and Examples

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How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they suggest.
Expert Advice

How to Create a Place Brand Communications Strategy?

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How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.
Expert Advice

How to Measure Country Brands? Models, Tools and Approaches

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How to measure country brands? You asked, our panel of place branding specialists has answers.
Expert Advice

Who Owns a Country or City Brand?

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Who owns city or nation brands? Brand ownership is a complex topic. Here's what world's leading place brand specialists think about it.
Expert Advice

Sustainability Performance: How Important For Destination Reputation?

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How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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