How can cities, regions or countries overcome image challenges? How to bridge perception gaps? Intriguing questions from our readers which we put to our panel of place branding specialists. Below their answers (in alphabetical order – highlighted respondents are available for consulting, research or as speakers).
A few key takeaways:
Changing perceptions of a place takes time - sometimes even decades.
Social media are an important tool and influencing factor for place image.
Education works well against misperceptions.
Be true to and engaging with your target audiences. No point putting lipstick on a pig.
Focus on storytelling. Providing evidence and facts is important, but not enough.
Action - new policies, initiatives, placemaking - speaks louder than words.