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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

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Destination Sustainability: How Important For Competitiveness?

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How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
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Smart Cities and Place Branding: Which are the Opportunities and Challenges?

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Smart cities and place branding: opportunities and challenges. Leading place brand experts share their thoughts on the usefulness of the smart city concept.
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How Do Emotions Influence Place Branding Success?

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What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.
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Place Brand Architecture: What Does It Mean and How to Use It?

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Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
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How to Maintain Established Place Brands?

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International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.
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4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)

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Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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