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Place Brand Image

Place Brand Image: Latest research insights, rankings and reflections on the image, perception and reputation of places and their brands. International perceptions of city brands, destination brands and the brand positioning of regions, countries and nations.

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10 Reputation Management Trends Place Branding Pros Need to Know

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10 reputation management trends place branding and marketing professionals need to know. Key insights from 2015 report by the Reputation Institute.
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City Reputation Ranking 2014: Insights and Interpretations

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Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
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Why Germany First in 2014 Nation Brands Index Is Good News

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Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
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Simon Anholt Explains Good Country Index

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Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.
Research Insights

Japan, Switzerland and Germany Lead Country Brand Index 2014

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Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
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Ethics And Why We Need To Rebrand Branding

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Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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