Latest:
  • How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation
  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
  • Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being

TPBO

The Place Brand Observer

  • About
    • About TPBO
    • Our Services
    • Others About TPBO
    • Contact Us
  • Explore Places
    • Cities
    • Countries
    • Destinations
    • Regions
  • Place Branding
    • Choose Topic…
      • Talent Attraction
      • Economic Development
      • Travel & Tourism
        • Sustainable Tourism
      • Sustainability
      • City Branding
      • Destination Branding
      • Regional Branding
      • Nation Branding
      • Country Branding
      • Placemaking
      • Place Marketing
        • City Marketing
        • Destination Marketing
      • Public Diplomacy
      • Place Reputation
        • City Reputation
        • Country Reputation
    • Place Branding Examples
    • Guides & Tutorials
    • Strategy Innovation Lab
    • Place Brand Theory
    • Recommended Books
    • Upcoming Events
      • Past Events
  • Interviews
    • Latest Interviews
  • Insights
    • Expert Panel
      • Latest Panel Insights
    • Latest Research Insights
  • Specialists
    • Specialized Consultants
    • Recommended Speakers
    • Academic Researchers
  • Podcast
  • TPBO Premium
    • Why TPBO Premium?
    • My Account
    • Log Out

Place Brand Image

Place Brand Image: Latest research insights, rankings and reflections on the image, perception and reputation of places and their brands. International perceptions of city brands, destination brands and the brand positioning of regions, countries and nations.

Expert Advice 

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

6 October 202012 November 2020 The Editorial Team City Branding, corona pandemic, Destination Branding, destination marketing, panel, Place Brand Image, Place Branding, strategy

How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.

Read more
Research Insights 

Countries Leading in Environmental Performance: EPI 2020 Insights and Highlights

23 June 202021 July 2020 The Editorial Team country rankings, Place Brand Image, premium access, sustainability

Environmental Performance Index, EPI 2020: Zach Wendling of Yale University’s Center for Environmental Law & Policy shares key insights on countries leading and lagging in environmental performance.

Read more
Simon Anholt interview
Interviews 

Simon Anholt on Competitive Identity, the Good Country Equation, and Place Branding 2.0

2 April 202010 May 2020 The Editorial Team country image, Good Country Index, Place Brand Image, Place Branding, Simon Anholt

Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity

Read more
Harry Kosato interview
Interviews 

Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India

5 March 202017 November 2020 The Editorial Team Asia, Country Branding, country image, country of origin, England, India, Japan, Nation Branding, Place Brand Image, Place Branding

Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.

Read more
Turkey country of origin branding Kernel & Roast
Case Studies 

Country-of-Origin Branding: The Story of Turkey, Kernel & Roast

11 February 20202 March 2020 The Editorial Team Country Branding, country of origin, Place Brand Image, Place Branding, premium access, Turkey

How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country’s brand: example of Turkey and Kenel & Roast’s flagship store in London, UK.

Read more
  • ← Previous

NEW Episodes!

Listen to the latest episodes HERE

Just published

  • How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation
  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
  • Place Branding 2021: Key Priorities and Trends to Watch

Let’s connect

Browse library

What they say

"The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded."

David Haigh, CEO of Brand Finance

More testimonials

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

  • About TPBO
  • Our Services
  • Join TPBO Premium
  • Testimonials
  • Privacy & Cookies Policy
  • Copyright & Disclosure
  • Email newsletter
  • Sitemap
  • Recommended Speakers
  • Specialized Consultants
  • Leading Professionals
  • Global Expert Panel
Copyright © 2021 TPBO. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.