How Covid-19 Will Change Place Branding Priorities for Cities and Countries
How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
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Place Brand Image
Place Brand Image: Latest research insights, rankings and reflections on the image, perception and reputation of places and their brands. International perceptions of city brands, destination brands and the brand positioning of regions, countries and nations.
Countries Leading in Environmental Performance: EPI 2020 Insights and Highlights
Environmental Performance Index, EPI 2020: Zach Wendling of Yale University’s Center for Environmental Law & Policy shares key insights on countries leading and lagging in environmental performance.
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Simon Anholt on Competitive Identity, the Good Country Equation, and Place Branding 2.0
Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity
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Harry Kosato On the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
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Country-of-Origin Branding: The Story of Turkey, Kernel & Roast
How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country’s brand: example of Turkey and Kenel & Roast’s flagship store in London, UK.
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