Place Branding
City Branding: What It Is and How It Works
City branding is on the rise. But why does it matter and how does it work? Find out by browsing through our collection of latest insights, strategies and advice for city branding professionals, economic development pros and talent attraction specialists.
Andrea Lucarelli on the Politics of Place Branding, Research Trends and the Role of Social Media
Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps
Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
How Does Social Media Affect Place Brands? Opportunities and Risks
How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook & co. but not...
Public Vs. Private Sector Branding Explained: Similarities and Differences
Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
What Is A Brand – And What It Is Not: Branding Explained
What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.