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region

Region brands and the branding of regions have received increasing attention lately. Learn about latest research insights, thoughts and advice on region branding, regional image and reputation management.

Interviews

Gwen Zuring on Brabant Regional Branding and Place Brand Management Strategies

TPBO -
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Interviews

Louise Juhl of Copenhagen Capacity on Talent Attraction Strategies, the Role of Empathy and Collaboration

TPBO -
Louise Juhl in this interview tells us how Copenhagen Capacity helps the Greater Copenhagen region attract international talent, business and investment. She also discusses the challenges involved in cross-border region branding, and why sustainability is a key part of Copenhagen's city brand success.

Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management

TPBO -
Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
Interviews

Gene DePrez on Economic Development, Place Branding and Competitive City Regions

TPBO -
Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
Interviews

Gert-Jan Hospers on Urban and Regional Development and Place Marketing

TPBO -
Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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