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Gwen Zuring on Brabant Regional Branding and Place Brand Management Strategies

How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.

Louise Juhl of Copenhagen Capacity on Talent Attraction Strategies, the Role of Empathy and Collaboration

Louise Juhl in this interview tells us how Copenhagen Capacity helps the Greater Copenhagen region attract international talent, business and investment. She also discusses the challenges involved in cross-border region branding, and why sustainability is a key part of Copenhagen's city brand success.

Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management

Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.

Gene DePrez on Economic Development, Place Branding and Competitive City Regions

Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.

Gert-Jan Hospers on Urban and Regional Development and Place Marketing

Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.

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