- Introducing: World's Best in Place Branding -
region
Region brands and the branding of regions have received increasing attention lately. Learn about latest research insights, thoughts and advice on region branding, regional image and reputation management.
Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management
TPBO -
Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
Gene DePrez on Economic Development, Place Branding and Competitive City Regions
TPBO -
Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
Gert-Jan Hospers on Urban and Regional Development and Place Marketing
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Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe
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Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe
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Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
Øyvind Såtvedt on Brand Development and Management of the Oslo Region
TPBO -
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
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