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region

Region brands and the branding of regions have received increasing attention lately. Learn about latest research insights, thoughts and advice on region branding, regional image and reputation management.

Case Studies

India: From Nation Branding to State Branding and Competitive Federalism

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India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
Interviews

Christof Biggeleben about City Branding, History and Berlin

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Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
Uncategorized

Guest Post: Place Branding Strategies for Rural Development

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Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.
Uncategorized

Atlantic City Branding – AT Brand Project Fosters Collaboration

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Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Case Studies

Destination Branding Case Study: Rebranding Tillamook County, Oregon

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Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Case Studies

How to Develop a City Branding Strategy: Example Cork, Ireland

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City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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