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Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.

Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe

Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.

Øyvind Såtvedt on Brand Development and Management of the Oslo Region

Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.

India: From Nation Branding to State Branding and Competitive Federalism

India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.

Christof Biggeleben about City Branding, History and Berlin

Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.

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