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Regional Branding

Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.

Region Observatory

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Locations

Living and Working in Brabant

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Interviews

Gwen Zuring on Brabant Regional Branding and Place Brand Management Strategies

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How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Interviews

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

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Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Case Studies

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

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Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Case Studies

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

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Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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