Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.
Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course
Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Brabant: Good Place to Live, Invest or Visit? Region Report
Brabant, Netherlands: a good place to live, invest or work? In our special report we answer the question "Why Brabant"? Includes expert opinion, interviews.
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
Which regions are the most attractive for talent, investors or visitors? How do they build community identity and reputation? Our Region Observatory has answers.