Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.
Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Brabant, Netherlands: a good place to live, invest or work? In our special report we answer the question "Why Brabant"? Includes expert opinion, interviews.
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.