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Regional Branding

Brabant: Good Place to Live, Invest or Visit? Region Report

Brabant, Netherlands: a good place to live, invest or work? In our special report we answer the question "Why Brabant"? Includes expert opinion, interviews.

Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent

Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.

Region Observatory

Which regions are the most attractive for talent, investors or visitors? How do they build community identity and reputation? Our Region Observatory has answers.

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the "brutally local" theme.

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