Regional Branding

Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.

Interviews

Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences

Editorial Team -
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
Interviews

Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital

Editorial Team -
Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.
Location Showcases

Durham Region

Editorial Team -
Discover how Durham Region, a 2025 Place Brand Impact Story Award finalist, has transformed from an automotive hub to the ‘Clean Energy Capital of Canada.’

Region Observatory

Editorial Team -
Location Showcases

Brabant

Editorial Team -
What's it like to live and work in Brabant, the economic powerhouse of the Netherlands? Find out in our Brabant region showcase.
Interviews

Gwen Zuring on Brabant’s Place Brand Management Strategies

Editorial Team -
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
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