Regional Branding
Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.
Peter Frosch on Neighborism, Big Missions and Minnesota’s Next Economy
Seven years after our first interview, we hear GREATER MSP's Peter Frosch on the end of incrementalism, neighborism, bold economic missions and building Minnesota's next economy.
Who Positions the Place? A Question for Swiss Location Marketing
Who holds the mandate for how a place is perceived externally? Expert views, Swiss models and three questions.
Minneapolis-Saint Paul
How The GREATER MSP Partnership brings businesses, universities and public institutions together to build Minnesota's next economy. A region showcase on collaboration as strategy.
Erik de Roos on South Australia, Simple Pleasures and the Future of Place Positioning
Erik de Roos explores South Australia’s place brand, Simple Pleasures, local creativity, tourism, international positioning and the future of place branding.
Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital
Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.