region – Page 2 – The Place Brand Observer

Interview with Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe

29 June 201718 January 2018 The Editorial Team Europe, Germany, place brand researchers, premium access, region

Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.

Interviews Regional Branding

Interview with Øyvind Såtvedt on Brand Development and Management of the Oslo Region

15 June 201718 January 2018 The Editorial Team city brand professionals, Europe, Norway, Oslo, premium access, region, Scandinavia

Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.

India Lounge Davos World Economic Forum 2016

Country Branding Economic Development Nation Branding Place Branding Regional Branding

India: From Nation Branding to State Branding and Competitive Federalism

19 July 20161 February 2018 The Editorial Team Aparna Sharma, Asia, India, investment, region

India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.