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region
Region brands and the branding of regions have received increasing attention lately. Learn about latest research insights, thoughts and advice on region branding, regional image and reputation management.
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
TPBO -
What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.
Region Observatory
TPBO -
Which regions are the most attractive for talent, investors or visitors? How do they build community identity and reputation? Our Region Observatory has answers.
New European Talent Mobility Forum Facilitates Talent Attraction Management Across Regions
Introducing the European Talent Mobility Forum, a new collaborative initiative of leading talent attraction and -retention organizations in Europe.
Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
TPBO -
Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the "brutally local" theme.
Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
TPBO -
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
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