Regional Branding

Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.

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Place Making: The Construction of Regional Identity

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Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.
Insights & Advice

Place Branding Country Profile Switzerland – Renaud Vuignier

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Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Uncategorized

Guest Post: Place Branding Strategies for Rural Development

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Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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