Regional Branding
Regional branding and inter-regional place brand initiatives are becoming increasingly popular. Here are latest research insights and examples of regional branding that foster collaboration and regional economic development.
Reflections on the International Branding Strategy of the Nordic Region
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
India: From Nation Branding to State Branding and Competitive Federalism
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
How to Change a Destination Name: Case Study Lane County, Oregon (USA)
Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
Jordi de San Eugenio Vela on Barcelona, City Branding and Public Diplomacy in Catalonia, Spain
Jordi de San Eugenio Vela of Universitat de Vic - University of Central Catalonia in this interview discusses city and nation branding, using the examples of Barcelona, Catalonia and Spain.
Place Making: The Construction of Regional Identity
Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.
Place Branding Country Profile Switzerland – Renaud Vuignier
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.