Regional Branding

Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live - especially the rural, inland areas.

Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.

Michael Dodds on branding Normandy and Brittany, why what is good for visitors should be good for locals, and the political obstacle: tourist office directors are ready to be destination managers, but the role is not yet accepted.

Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.

Louise Juhl in this interview tells us how Copenhagen Capacity helps the Greater Copenhagen region attract international talent, business and investment. She also discusses the challenges involved in cross-border region branding, and why sustainability is a key part of Copenhagen's city brand success.

Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.