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Regional Branding

Place Making: The Construction of Regional Identity

Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.

Place Branding Country Profile Switzerland – Renaud Vuignier

Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.

Guest Post: Place Branding Strategies for Rural Development

Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.

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