strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Japan, Switzerland and Germany Lead Country Brand Index 2014
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
Introduction to Place Branding
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.