Brands are everywhere – products, services, places; not the sustainability of products or companies, but that of brands is the focus of attention. What about place brands? A quick Twitter search for place branding and first thing that comes up is a tweet by Nick Stewart (@nickpstewart), in which he links to a newspaper article about the growing economic importance of place branding.
To place branding experts, like Robert Govers (@rgovers) or Simon Anholt (@simonanholt), this is of course hardly news. But what about someone new to the field?
In the short video below, Resonance Consultancy (@Resonanceco) President Chris Fair (@crfair) illustrates well how effective place branding can become a powerful tool to differentiate a neighbourhood, community, destination or even country, and how his consultancy approaches the place branding task.
Did you find this short introduction to place branding by Resonance Consultancy President Chris Fair useful? Please share!
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