Introduction to Place Branding

Brands are everywhere – products, services, places; not the sustainability of products or companies, but that of brands is the focus of attention. What about place brands? A quick Twitter search for place branding and first thing that comes up is a tweet by Nick Stewart (@nickpstewart), in which he links to a newspaper article about the growing economic importance of place branding.

To place branding experts, like Robert Govers (@rgovers) or Simon Anholt (@simonanholt), this is of course hardly news. But what about someone new to the field?

In the short video below, Resonance Consultancy (@Resonanceco) President Chris Fair (@crfair) illustrates well how effective place branding can become a powerful tool to differentiate a neighbourhood, community, destination or even country, and how his consultancy approaches the place branding task.

[vimeo http://vimeo.com/66920801]


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