Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9

Sad but true – many place branding strategies don’t make it to the stage of implementation, or fail to meet expectation. But why?

In this shortcast I share insights from the TPBO panel of experts on the main reasons for place branding failure. Those insights were also published – alongside many other discussions and topics – in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – purchase options).

With thanks to all panel members who participated and shared their thoughts on this crucial question!

More podcast episodes HERE

Did you like this shortcast? Want to share your thoughts? Leave a comment or get in touch!

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Founder and editor of The Place Brand Observer. Believes in the power of storytelling to connect people, to spread ideas and to make this world a better place for all. Impact entrepreneur and founder of the Sustainability Leaders Project.
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Florian

Founder and editor of The Place Brand Observer. Believes in the power of storytelling to connect people, to spread ideas and to make this world a better place for all. Impact entrepreneur and founder of the Sustainability Leaders Project.

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