Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9

Publisher, coach, advisor. Founder and editor of TPBO. Believes in the power of sustainability and storytelling to connect people, to spread ideas and to make this world a better place for all. Author of An Insider's Guide to Place Branding (Springer, 2021). Founder of the Sustainability Leaders Project.

Sad but true – many place branding strategies don’t make it to the stage of implementation, or fail to meet expectation. But why?

In this shortcast I share insights from the TPBO panel of experts on the main reasons for place branding failure. Those insights were also published – alongside many other discussions and topics – in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – purchase options).

With thanks to all panel members who participated and shared their thoughts on this crucial question!

More podcast episodes HERE

Did you like this shortcast? Want to share your thoughts? Leave a comment or get in touch!

- Advertisement -spot_img
- Advertisement -spot_img

Latest articles