Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9

Sad but true – many place branding strategies don’t make it to the stage of implementation, or fail to meet expectation. But why?

In this shortcast I share insights from the TPBO panel of experts on the main reasons for place branding failure. Those insights were also published – alongside many other discussions and topics – in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – purchase options).

With thanks to all panel members who participated and shared their thoughts on this crucial question!

More podcast episodes HERE

Did you like this shortcast? Want to share your thoughts? Leave a comment or get in touch!

Florian Kaefer
Florian Kaeferhttps://floriankaefer.info
Dr. Florian Kaefer is a strategic place branding and sustainable tourism expert, publisher, and speaker with over a decade of experience connecting with and learning from over 500 leading professionals worldwide. He is the founder of both The Place Brand Observer and Sustainability Leaders United. Through his knowledge platforms, coaching, and advising, he helps organizations, destinations, and locations excel in these fields and become recognized as leaders in sustainability and place branding. Book Florian as a speaker for your event.
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