Sad but true – many place branding strategies don’t make it to the stage of implementation, or fail to meet expectation. But why?
In this shortcast I share insights from the TPBO panel of experts on the main reasons for place branding failure. Those insights were also published – alongside many other discussions and topics – in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – purchase options).
With thanks to all panel members who participated and shared their thoughts on this crucial question!
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