How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10

How can we avoid common root causes for failed place branding programs and make sure they pass the test of time?

In this shortcast I share what I learned from listening to our panel of experts – leading specialists on the identity and reputation of places. Those insights were also published – alongside many other discussions and topics – in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – purchase options).

With thanks to all panel members who participated and shared their thoughts on this crucial question!

More podcast episodes HERE

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Founder and editor of The Place Brand Observer. Believes in the power of storytelling to connect people, to spread ideas and to make this world a better place for all. Impact entrepreneur and founder of the Sustainability Leaders Project.
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Florian

Founder and editor of The Place Brand Observer. Believes in the power of storytelling to connect people, to spread ideas and to make this world a better place for all. Impact entrepreneur and founder of the Sustainability Leaders Project.