How can we avoid common root causes for failed place branding programs and make sure they pass the test of time?
In this shortcast I share what I learned from listening to our panel of experts – leading specialists on the identity and reputation of places. Those insights were also published – alongside many other discussions and topics – in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – purchase options).
With thanks to all panel members who participated and shared their thoughts on this crucial question!
More podcast episodes HERE
Did you like this shortcast? Want to share your thoughts? Leave a comment or get in touch!