How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8

Why engage with place branding, how useful is it?

Thousands of cities and regions are competing for talent and investors, and tourist destinations around the world are hoping to win back visitors. In other words, competition for attention is fierce. Place branding can be a powerful tool to strengthen community identity and location reputation – benefiting its attractiveness and appeal to skilled workers, visitors and potential new residents. But there are also a few other good reasons for engaging with place branding.

In this shortcast I share insights from the TPBO panel of experts on the usefulness and arguments justifying investment in place branding. Those insights were also published – alongside many other discussions and topics – in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – purchase options).

With thanks to all panel members who participated and shared their thoughts on this crucial question!

More podcast episodes HERE

Did you like this shortcast? Want to share your thoughts? Leave a comment or get in touch!

Florian Kaefer
Florian Kaefer
Dr. Florian Kaefer is a strategic place branding and sustainable tourism expert, publisher, and speaker with over a decade of experience connecting with and learning from over 500 leading professionals worldwide. He is the founder of both The Place Brand Observer and Sustainability Leaders United. Through his knowledge platforms, coaching, and advising, he helps organizations, destinations, and locations excel in these fields and become recognized as leaders in sustainability and place branding. Book Florian as a speaker for your event.
- Introducing: World's Best in Place Branding -spot_img

FREE Download

Place Brand Leaders Yearbook 2024

Latest articles