How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11

How to measure the success of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – order here).

With thanks to all panel members who participated and shared their thoughts on this crucial question!

More podcast episodes HERE

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Founder and editor of The Place Brand Observer. Believes in the power of storytelling to connect people, to spread ideas and to make this world a better place for all. Impact entrepreneur and founder of the Sustainability Leaders Project.
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Florian

Founder and editor of The Place Brand Observer. Believes in the power of storytelling to connect people, to spread ideas and to make this world a better place for all. Impact entrepreneur and founder of the Sustainability Leaders Project.