How to measure the success of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – order here).
With thanks to all panel members who participated and shared their thoughts on this crucial question!
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