How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11

How to measure the success of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – order here).

With thanks to all panel members who participated and shared their thoughts on this crucial question!

More podcast episodes HERE

Did you like this shortcast? Want to share your thoughts? Leave a comment or get in touch!

 

Florian Kaefer
Florian Kaeferhttps://floriankaefer.info
Dr. Florian Kaefer is a strategic place branding and sustainable tourism expert, publisher, and speaker with over a decade of experience connecting with and learning from over 500 leading professionals worldwide. He is the founder of both The Place Brand Observer and Sustainability Leaders United. Through his knowledge platforms, coaching, and advising, he helps organizations, destinations, and locations excel in these fields and become recognized as leaders in sustainability and place branding. Book Florian as a speaker for your event.
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