Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

Editorial Team -
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
Insights & Perspectives

How to Use Soft Power and Hard Power in Country Reputation Building

Editorial Team -
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Insights & Perspectives

What Is the Biggest Place Branding Mistake You Have Ever Made?

Editorial Team -
Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
Insights & Perspectives

Climate Emergency: What Place Branders Can Do Right Now

Editorial Team -
How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
Insights & Perspectives

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

Editorial Team -
How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Insights & Perspectives

Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

Editorial Team -
Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
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