Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

Saffron's City Brand Barometer 2020 (CBB20) was just published: a city ranking which explores which cities around the world have built the strongest brands to attract leisure and business tourists.

The COVID-19 lockdown has meant the competition for tourists will grow even more fierce in the coming months and years. In order to compete effectively, cities have little choice but to build, manage and measure their brands, much like commercial companies would. We caught up with Ben Knapp, Saffron Consultants' chief growth officer based in Vienna (Austria), to find out about which cities are the winners and which the brand reputation laggards in this new environment.

Ben, which findings of the ranking 2020 did you find the most intriguing?

For me, the following findings of the Saffron City Brand Barometer are the most intriguing this year:

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The Editorial Team

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