Insights & Perspectives

Editor’s Letter: Inside the 2026 Place Brand Leaders Yearbook

Editorial Team -
Explore the 2026 Place Brand Leaders Yearbook through the editor’s lens, featuring 32 places, expert insights and emerging trends shaping the future of place branding.
News

People to Watch 2026: Twelve Leaders Shaping Place Branding Right Now

Editorial Team -
Meet the twelve practitioners, policymakers and researchers nominated by the TPBO community as place branding leaders to watch in 2026.
Insights & Perspectives

Editor’s Letter: Introducing 2025 Place Brand Leaders Yearbook

Florian Kaefer -
TPBO publisher and editor, Florian Kaefer, introduces the 2025 Place Brand Leaders Yearbook - spotlighting place branding champions globally.
News

Recognising Excellence: 2025 Place Brand Impact Awards Celebrated in Uppsala

Editorial Team -
Place x Nordic in Uppsala hosted the 2025 Place Brand Impact Awards, celebrating Royal Djurgården and Brand Tasmania for their standout initiatives.
News

2024 in Review: Achievements and What’s Next for TPBO

Florian Kaefer -
Discover TPBO's 2024 highlights: yearbook launch, impactful reports, awards, and a sneak peek at what's coming in 2025.
Insights & Perspectives

Editor’s Letter: Introducing the 2024 Sustainability Leaders Yearbook

Florian Kaefer -
TPBO publisher, Florian Kaefer, introduces the 2024 Sustainability Leaders Yearbook - spotlighting sustainable tourism champions globally.
123...5Page 1 of 5

Latest Insights:

© 2026 The Place Brand Observer, Switzerland. Making sense of how places build reputation, relevance and trust.