Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

How Nation Branding can Accelerate National Competitiveness and FDI

Editorial Team -
India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.
Insights & Perspectives

National Prosperity Explained: The 2015 Legatum Prosperity Index

Editorial Team -
Learn about national prosperity around the world and the Legatum Prosperity Index 2015 in this guest post by place brand expert Svetlana Masjutina.
Insights & Perspectives

Virtual Real Estate – Geographic Domain Extensions for Place Marketing

Editorial Team -
Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
Insights & Perspectives

Country Brand Ranking Latin America 2015 – Insights & Trends

Editorial Team -
FutureBrand Managing Director Gustavo Koniszczer shares key insights from the Country Brand Ranking Latin America survey 2015.
Insights & Perspectives

How to Measure Success and ROI of Destination Marketing – DMO Challenges and Trends

Editorial Team -
Destination marketing experts Michael Gehrisch and Manolis Psarros discuss the changes and challenges faced by DMOs regarding setting KPIs and measuring ROI.
Insights & Perspectives

Country Brands in Latin America – Trends, Challenges, Opportunities

Editorial Team -
Country branding expert Gustavo Koniszczer of FutureBrand consultancy reflects on country brands in Latin America - trends, changes, challenges.
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