Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Country Reputation: Sweden Tops 2016 RepTrak Ranking

Editorial Team -
2016 RepTrak Ranking: Sweden tops annual Country Reputation survey by Reputation Institute. Learn how this perception study works and which countries benefit from a favorable image abroad.
Insights & Perspectives

Simon Anholt on the Good Country Index and the Global Vote

Editorial Team -
Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
Insights & Perspectives

How to Teach Place Branding at University

Editorial Team -
Teaching Place Branding at University: Efe Sevin shares his experience of setting up a course on place branding within his university's communications department - no easy task!
Insights & Perspectives

Putting Place Branding in its Place (as an Academic Discipline)

Editorial Team -
Efe Sevin serves as our Academic Observer this semester. In this post, Efe discusses whether place branding research deserves to be treated as a stand-alone academic discipline.
Insights & Perspectives

How to Use Place Brand Rankings

Editorial Team -
Place brand expert Svetlana Masjutina on how to use place brand rankings and reputation indices. Useful tips for city, destination, nation brand managers.
Insights & Perspectives

Tackling Urban Development Challenges – The Metro Matrix Method

Editorial Team -
Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
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