Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Difference Between Destination Branding and Destination Marketing

Editorial Team -
The difference between destination branding and destination marketing well explained by brand development veteran Tom Buncle of Yellow Railroad consulting.
Insights & Perspectives

Destination Branding Challenges – How to Overcome Them

Editorial Team -
Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.
Insights & Perspectives

Commonalities in the Management of Country Brands in Latin America

Editorial Team -
Lina Maria Echeverri, Director Observatory for Country Image (Observatorio de Marca e Imagen País) in Bogotá, Colombia, on country brands in Latin America.
Insights & Perspectives

City Brand Monitor 2015: Austria’s Most Reputable Cities

Editorial Team -
City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.
Insights & Perspectives

3 Lessons for 21st Century Public Diplomacy Professionals

Editorial Team -
USC Annenberg Public Diplomacy Professor Nicholas (Nick) Cull shares his thoughts on the mission and role of 21st century public diplomacy professionals.
Insights & Perspectives

How to Create Inspiring Places and Lasting Experiences

Editorial Team -
Place branding experts Erik van 't Klooster and Gerard van Keken reflect on the question how to create inspiring places and lasting experiences.
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