Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Why Not to Confuse Place Branding and Place Marketing

Editorial Team -
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Insights & Perspectives

How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real

Editorial Team -
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
Insights & Perspectives

Why Place Branding Is (Still) Not About Logos and Slogans

Editorial Team -
Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
Insights & Perspectives

5 Place Branding Principles for Successful Brand Development and Management

Editorial Team -
Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
Book Reviews

Recommended Books on Place Branding

Editorial Team -
Explore our collection of books on the art and practice of place branding, from leading scholars and practitioners around the world. Hand-picked by The Place Brand Observer's editorial team.
Insights & Perspectives

Country Brand Rankings – What’s the Point?

Editorial Team -
Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
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