Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Why Economic Development Profession Needs to Reinvent Its Role to Stay Relevant

Editorial Team -
Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.
Insights & Perspectives

Why and How to Measure Place Brand Equity

Editorial Team -
Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
Insights & Perspectives

Place Branding Country Profile Switzerland – Renaud Vuignier

Editorial Team -
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Insights & Perspectives

Do We Need to Reinvent Destination Marketing Organizations?

Editorial Team -
TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
Insights & Perspectives

7 Success Factors for Effective Place Brand Partnerships

Editorial Team -
Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Insights & Perspectives

Destination Managers: How to Create a Meaningful Visitor Experience

Editorial Team -
Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.
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