Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Why Germany First in 2014 Nation Brands Index Is Good News

Editorial Team -
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
Insights & Perspectives

Japan, Switzerland and Germany Lead Country Brand Index 2014

Editorial Team -
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
Insights & Perspectives

Storytelling Tips for Place Branding Professionals

Editorial Team -
Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.
Insights & Perspectives

Megacities, Mega Unlivable? Call For Place Branding

Editorial Team -
Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
Insights & Perspectives

Sustainable Tourism Advice for Destination Marketers: Keep it Real!

Editorial Team -
Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.
Insights & Perspectives

Introduction to Place Branding

Editorial Team -
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
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