Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Why Place Branding Is (Still) Not About Logos and Slogans

Editorial Team -
Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
Insights & Perspectives

5 Place Branding Principles for Successful Brand Development and Management

Editorial Team -
Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
Book Reviews

Recommended Books on Place Branding

Editorial Team -
Explore our collection of books on the art and practice of place branding, from leading scholars and practitioners around the world. Hand-picked by The Place Brand Observer's editorial team.
Insights & Perspectives

Country Brand Rankings – What’s the Point?

Editorial Team -
Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
Insights & Perspectives

Why Germany First in 2014 Nation Brands Index Is Good News

Editorial Team -
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
Insights & Perspectives

Japan, Switzerland and Germany Lead Country Brand Index 2014

Editorial Team -
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
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