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branding

Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.

Observations

Thoughts on 2015 Place Marketing and Branding Manifesto

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Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.
Expert Advice

Why Not to Confuse Place Branding and Place Marketing

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Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Case Studies

Destination Branding Case Study: Rebranding Tillamook County, Oregon

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Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Uncategorized

Ethics And Why We Need To Rebrand Branding

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Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
Observations

Place Branders, Don’t Mess With The People’s Brand!

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What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.

Green Brands and Sustainability Branding: Definition, Concepts, Theory

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Review of academic literature on green brands and sustainability branding in a place context. Learn about definitions, concepts, theories.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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