Branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Leaders in Place Brand Strategy – CityNationPlace Awards 2015
Learn about award-winning place brand strategy of Oslo Region, London, the Croatian Tourist Board and Ireland - winners of the 2015 CityNationPlace awards.
Thoughts on 2015 Place Marketing and Branding Manifesto
Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.
Why Not to Confuse Place Branding and Place Marketing
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Destination Branding Case Study: Rebranding Tillamook County, Oregon
Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Ethics And Why We Need To Rebrand Branding
Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
Place Branders, Don’t Mess With The People’s Brand!
What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.