- Introducing: World's Best in Place Branding -spot_img

branding

Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.

Interviews

Inga Hlín Pálsdóttir on Destination Branding and Iceland

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Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
Interviews

David Gertner, Pace University, on Strategic Place Marketing

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Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.
Interviews

Nadia Kaneva on Nation Branding Research and Approaches

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Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.
Case Studies

How to Brand a New Housing Development: Case Study Hudson Woods, New York

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Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
Uncategorized

2015 UNWTO & WTM Destination Branding Summit – Key Insights

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Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.
Conferences

Leaders in Place Brand Strategy – CityNationPlace Awards 2015

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Learn about award-winning place brand strategy of Oslo Region, London, the Croatian Tourist Board and Ireland - winners of the 2015 CityNationPlace awards.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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