City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Chris Brown on the Branding and Marketing of Liverpool City Region
Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region - the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.
Sofia City Branding, Placemaking and Urban Transformation: A Personal Account
Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.
How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding
Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.
Why Chinese Cities Need More City Branding: Example Ningbo
Ramon Thomas on why Chinese cities, such as Ningbo, should focus more on strategic city branding to benefit from international recognition on top of their strong economic development performance.
How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital's economic development and talent attraction ambitions.
Top 5 City Branding Case Studies and Examples To Learn From: How They Do It
Here's our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.