City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Why Chinese Cities Need More City Branding: Example Ningbo
Ramon Thomas on why Chinese cities, such as Ningbo, should focus more on strategic city branding to benefit from international recognition on top of their strong economic development performance.
How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital's economic development and talent attraction ambitions.
Top 5 City Branding Case Studies and Examples To Learn From: How They Do It
Here's our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.
8 City Marketing Trends and Developments to Watch
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).
How Sustainable Urbanisation and Place Branding Shape Cities in Southeast Asia
Sustainable urban development and place branding are on the rise in major cities across Southeast Asia, reports Dominic Mason from Singapore.
How the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding Opportunity
Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.