City
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Tackling Urban Development Challenges – The Metro Matrix Method
Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
City Reputation Ranking 2015 – World’s Strongest City Brands
City Reputation Ranking 2015 - Reputation Institute's Fernando Prado on this year's strongest city brands, trends and the City RepTrak methodology.
Teemu Moilanen on Finland, Nation Brands and City Branding
Teemu Moilanen shares his experience as place branding advisor in Finland and discusses recent research on the main city branding challenges.
How to Develop a City Brand Strategy – Example Mississauga in Canada
Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Frank Cutitta on City Branding and How to Build Smart and Resilient Cities
Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.
Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.