City
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Creating Liveable and Loveable Places in Australia – the Scope for Place Branding
Place branding strategy consultant Malcolm Allan of PlaceMatters shares examples of cities in Australia and how they are creating liveable, loveable places.
Maria Cristina Paganoni on City Branding and New Media
Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Juan Carlos Belloso on City Branding and the Case of Barcelona
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Robert Govers on Place Branding Theory and Practice
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Malcolm Allan on City Branding and Placemaking in Great Britain
Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.