City
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Atlantic City Branding – AT Brand Project Fosters Collaboration
Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Destination Branding For Small Cities by Bill Baker: Book Review
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
City Reputation Ranking 2014: Insights and Interpretations
Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
How to Develop a City Branding Strategy: Example Cork, Ireland
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.