- Introducing: World's Best in Place Branding -
Country Brand Professionals
Explore our interviews with country brand professionals, offering insights from leading experts in country branding and nation branding. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of country and nation branding.
Oliver Zöllner of Stuttgart Media University on Place Branding in Germany
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Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Buck Song Koh on Nation Branding and Brand Singapore
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In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.
Conrad Bird on the GREAT Britain Country Branding Campaign
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Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
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Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Jose Filipe Torres on the Branding and Digital Reputation of Countries, Regions and Cities
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Jose Filipe Torres in this interview discusses the growing importance of the branding and digital reputation of cities, regions and countries.
Caio Esteves on Place Branding in Brazil and Latin America
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Caio Esteves introduces us to place branding in Brazil and explains how his MBA program integrates different disciplines and approaches. He also reveals which place branding examples in Latin America inspire his work and why the brand and reputation of Brazil has not been able to benefit as much as it could from the nation's global exposure linked to the Soccer World Cup and the Olympic games.
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