country brand professionals
Our interviews with country brand professionals provide unique insights into the thinking and experience of leading country branding and nation branding experts around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
José Pablo Arango Calle on Country Branding and the Reputation of Colombia
Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
Oliver Zöllner of Stuttgart Media University on Place Branding in Germany
Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Buck Song Koh on Nation Branding and Brand Singapore
In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.
Conrad Bird on the GREAT Britain Country Branding Campaign
Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.